Clients don't come much bigger than Lloyds TSB and over 10 years I was instrumental in orchestrating around 150 communications a year. These covered both acquisition and retention activity across the Lloyds, Halifax and Bank of Scotland brands.

Product areas ranged from insurance to bank accounts and from long term investments to mortgages. Among the toughest challenges we tackled successfully were persuading normally reluctant customers to switch current accounts and launching a car insurance product without using any incentives or offers.