Asset Value Investors, an asset management company, came with a blank piece of paper, quite literally. They had no branding and no communications plan. And they needed collateral in just 5 weeks.

So how do you sell a specialist investment fund to the general public, given only a few select city professionals had heard of it? To start with you create a simple memorable branding that explains their 'contrarian' ethos, dramatises the dedication and skills of their fund managers and demonstrates (within FSA guidelines) what a strong performer it has been. This branding was then successfully rolled out across fulfilment collateral, DM, Press and email campaigns over 5 years.