"over 50% of the sales, from 20% of the budget."

"I cannot recommend him too highly."

SHEILA PICKLES, MD, STARSCENTS.

By using existing fan sites to promote a range of celebrity-related scents we built sales by over 50% while using less than 20% of the budget. Building on their success, in the second year of operation Starscents extended the range from offering Cliff Richard fragrance to Ronan Keating's too and also added licensed designer jewellery to the range.