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Mainline email & microsite campaign

"35% conversion from targeted email & microsite."

"a great response..."

GAIL HOLLINSHEAD, SALES & MARKETING DIRECTOR,
MAINLINE DIGITAL COMMUNICATIONS
(ORANGE MOBILE'S LARGEST INDEPENDENT DISTRIBUTOR).

Part owned by Orange, Mainline are Orange Mobile's largest independent distributor.
We created an email campaign to promote Mainline's business tariff to small businesses through a demonstration of savings and service.

Utilising their existing tariff, a calculator demonstrates their specific savings if they switched provider. Supported by case studies within their market sector and some short prep questions to aid the sales team we achieved a 35% conversion rate.

 

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