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Founders Club online competition. solution provides:
Detailed data on customers individual holiday preferences.
The ability to promote holidays & destinations to specific customers.
Increased number of visitors and frequency of visits.
background objectives solution

Customers register to play a 'Round the world in 80 days' quiz. The first round the world wins holiday discount vouchers.

The quiz to include:
Monthly quiz questions released to coincide with each resort/destination on the journey.
Responses used to build a customer profile.
Holiday offers included 'en route'.
An intelligent system changes a customer's route to target their destinations based on responses to each set of questions answered.
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