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Emess - the speed of light product advantage lamp
bathroom lighting independents
Emess - the speed of light solution provides:
A tool for new customer acquisition through demonstration of usp.
A client retention tool.
A tool to aid retail partner acquisition.
An in-store sales promotion tool for retaillers.
A support & sales tool for indepenedent retailers.
A solution to reduce call volumes for Emess retailer support.
background objectives solution

Demonstrating the advantages of UK production to larger retailers:
Unlike far east competitiors Emess can react quckly to market changes, a lamp design tool demonstrates their advantage. Clients make design colour/shade changes to a range and see the lead time vs competitors ie. days as opposed to months.

Issues with independents:
A free online bathroom fitting guide enables them to display ranges to customers, helps the sales team recruit more retailers and fills the product knowledge gap to also reduce the volume of sales calls.
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