Rockware Glass:

 UK glass manufacturers
who gain clients by streamlining
their production processes so
the increase in quality is offset
by a saving in production costs.

Rockware Glass
Objectives:

To retain and acquire customers through cost effective online channels.

Rockware Glass
Solution:

Rockware had many clients and those who could be clients who needed labels in a number of languages. By using the rotating label it could deliver huge cost savings over printing many different versions. An online cost calculator enables customers to calculate for themselves how much they could save by entering their own parameters and also helps demonstrate their USP in their unique approach by reducing costs and increasing profits by streamlining clients own production processes. 


Rockware Glass
Solution provides:

A customer retention and
acquisition tool delivered
via email increased
awareness of their
innovative approach and
the inherent savings that
can be achieved by
selecting Rockware as their
supplier.

Rockware
Glass


Invited to look at their online offering, their spinformation perspex sleeve was presented to us - although their initial thoughts were on using it for promotion or competitons we could see it a tool for acquisition.

By demonstrating value to each individual customer through savings on multilingual labels not only did it show a saving with just this application but it also served to demonstrate their USP in their unique approach by reducing costs and increasing profits by streamlining clients own production processes. 

Creative strategic online
solutions to business issues.

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The Interactive Business Enterprise Ltd.
2000-2024.






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