Emess Lighting manufacture decorative lighting products for all the major retailers such as: Marks & Spencers, Ikea, B&Q and Debenhams but were losing market share to cheaper competitors in Europe and Asia.
We identified that the key advantage for retailers in choosing Emess products apart from the quality was the ability to make rapid changes to product lines in days as opposed to months so an email campaign was devised with a targeted interactive microsite to directly show the time
comparison on changes to colours, shades and styles.