Emess
Lighting:

You might not know the name
but Emess are the UK's leading 
manufacturer of  decoractive
lighting products whose clients
include: M&S, Ikea, B&Q &

Debenhams as well as
a network of independent

retailers.

Emess Lighting
Objectives:

To acquire and retain
customers against lower
priced competitors in

Europe and Asia.

Emess Lighting
Solution:

Unlike Far East competitors Emess can react quickly to market changes, a lamp design tool demonstrates their advantage. Clients make design colour/shade changes to a range and see the lead time vs competitors ie. days as opposed to months. 

Emess Lighting
Solution provides:

A tool for new customer
acquisition and retention
through providing an
active demonstration using
the customers own interactions
to demonstrate the advantages

of an Emess solution.


Emess
Lighting

Emess Lighting manufacture decorative lighting products for all the major retailers such as: Marks & Spencers, Ikea, B&Q and Debenhams but were losing market share to cheaper competitors in Europe and Asia.

We identified that the key advantage for retailers in choosing Emess products apart from the quality was the ability to make rapid changes to product lines in days as opposed to months so an email campaign was devised with a targeted interactive microsite to directly show the time
comparison on changes to colours, shades and styles.

Creative strategic online
solutions to business issues.

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The Interactive Business Enterprise Ltd.
2000-2024.






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